France got it right.

Noting the vast amount of "not perfect" food waste being created (300 MILLION tons per year), they started a new campaign. It reached 13 million people in a month! We're not perfect, why do we expect our food to be? This gives a whole new meaning to "it's what's inside that counts".

http://elitedaily.com/envision/food/supermarket-keep-food-going-waste-video/672280/?utm_source=FBTraffic&utm_medium=fijifrost&utm_campaign=CMfacebook